Audience Research- Purpose of a Focus Group

Through research, I have discovered that I am to use my focus group to conduct my own research asking questions on both a micro and macro scale such as:

• What do they (my target audience) care about?
• Why would they engage with my product?
• What are their expectations of a Kpop genre product?

and 

• What do you think my artists should wear in the MV?
• Do you like this shot? 

I will use my focus group to ask for their thoughts and opinions during planning, research, production and postproduction so that I have constant access to the thoughts and opinions of my target audience, (theoretically- as the possibility of other members of my target audience 'decoding' messages in ways other than my 'intended reading' as explained by Stuart Hall's Audience Reception Theory, exists.