- Camerawork
- camera movement can be used to accompany movement of performers (walking, dancing etc.)
- camera movement can be used to create a more dynamic feel to a performance e.g circling around the star
- close ups are used to create a sense of intimacy for the viewer and emphasises the product; the song, the artist and the artist's voice
 |
| Screenshot from the music video, 'Eclipse' by Loona |
- Editing
- the most common form of editing associated with music videos is fast cut montage, this often makes it extremely difficult to grasp all of the images on the first viewing, thus ensuring multiple viewings
- slow pace and gentler transitions are used to establish mood- this combination is often used for solo female singers
- enhancing the original images creates different kinds of pleasure for the audience e.g split screens, colourisation and CGI
- Star Image
- In 1979, Richard Dyer stated, "a star is an image constructed from a range of materials"
- For example, for a pop music these materials are:
- songs- their lyrical themes and musical structures/genres
- record covers- singles and albums and the image of the star they present
- media coverage- from interviews about career and private life through tabloid gossip
- live performance- the image through the stage show
- music videos: music videos reinforce existing image of the artist and takes that image further
 |
| 'I Got Love', Taeyeon |
- Voyeurism
- The idea stemmed from Freud:
- Male gaze; male viewer's gaze is geared to notions of voyeurism in that is a powerful controlling gaze at the objectified female on display.
- Goodwin argues that the female performer will be frequently objectified in this fashion, often through a combination of camerawork and editing with fragmented body shots emphasising a sexualised treatment of the star.
 |
| 'Focus' by Ariana Grande |
No comments:
Post a Comment