Wednesday, 11 October 2017

Research- Digipacks and Kpop Albums, Digital posters and magazine posters

Due to the digital nature of the Korean music industry, I couldn't find any magazine posters for a digipack, as most of their marketing is achieved through online social media platforms such as Twitter and Instagram. Furthermore, as a technique to increase physical album sales, kpop albums are packaged in a more creative way, as well as including extra merchandise like photo books and photocards: a video of this can be seen here.

Therefore, for my research on Digipacks, I am going to carry out textual analyses on a range of different products to identify the codes and conventions of digipacks and kpop albums (which will hopefully enable me to create a professional looking kpop digipack).

As I am unable to find kpop album posters specifically for magazines, I am going to textual analyses of kpop album posters and album posters for magazines- again to identify the codes and conventions so that I am able to create a professional looking magazine album poster.

Kpop albums usually consist of:

  • An album sleeve which acts as the front and back cover of the album
  • A photobook- this contains photos of the band members from photoshoots which fit the concept of the album, credits and lyrics. 
  • One or more photocards- these are usually signed selfies of the idol members. 
  • The CD


Girl group - Exid


Boy band -NCT





Boy Band- Got7








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Isabella Browse Candidate number: 3610 Centre Number: 16607