Research (generic) - Budget Music Videos

Despite the proliferation of hardware and software, it is still difficult to create a music video to the same degree as a Kpop/KR&B/Soul music video. This is due to the large budget available that is spent on high calibre filming equipment, props, lighting, costume etc. The magnitude of the production of a Kpop video can be seen in this behind the scene clip below for BTS's, 'Blood, Sweat and Tears' music video:




To overcome the obstacle of having to adhere to the codes and conventions of  relaying materialistic wealth, with an extremely small budget , I looked at low budget music videos and considered how they would have been made. I also noted what made these music videos effective as well as their drawbacks so that I will be able to apply this knowledge when producing my own music video.

Below is a sample music video from a website called 'Budget Music Video', who claim that they are "able to produce the best low cost high quality music videos on the market". However when watching their music videos, such as the one below, I disagreed. I felt that the use of mis-en-scene could have been much more effective in a sense that they could have provided the audience with a wider range of shots, which would allow more opportunities for more engaging and faster paced editing. In addition I felt that  the codes and conventions of the genres they were trying to portray were loosely understood, ultimately resulting in a amateur-esque media product.

Therefore, I did some more research to find a music video that I would able to emulate. I found Zico's, 'Bermuda Triangle' that was similarly filmed on location sets, however, were much more effective as they suited they were far more aesthetically pleasing, while being more suited to the tone of the song.


In consequence to my research, when planning my music video, I will look for locations that are strongly reflective of the genre, the song itself and the brand image of my artist.