Isabella Browse

Candidate number: 3610

Centre Number: 16607

Advance Portfolio

The task: A promotion package for the release of an album, to include a music promo video, together with two of the following options:

• A digipack for the album's release
• A magazine advertisement for the digipack
• a website homepage for the band

For my Advanced Portfolio, I chose to create a music video, with a digipack for the album's release and a magazine advertisement for the digipack.

Final Product: Music Video

Final Product- Digipack

Final product- Magazine Poster

Evaluation Q1

Evaluation Q2

Evaluation Q3

Created using Visme. Free Online Presentation Software.

Evaluation Question 4

Created using Visme. Free Online Presentation Software.

Production-First Draft Digipack

This is the first draft of my digipack.

Production- Final Draft Music video

Final Draft   

Production- First Draft

Here is the first complete draft for my music video:

Production- creating the TV effect

   This TV effect was inspired by many Kpop videos, but in particular, from the one below: (00:00-00:11).

Creating this TV effect was an extremely long process. I first created multiple gifs using a GIF MAKER . 

 

Production- Song Titles and Credits

Production- Song Titles and Credits 

In order to follow the codes and conventions of Kpop music videos, I have added song titles at the beginning of the video and the record company that the artist is signed to at the end of the video. This will make my music video appear more professional. 

• I first used InDesign to create my titles and then copied and pasted it onto Photoshop. 

• I then deleted the background and saved the design as a PNG file.

• I then imported the file onto iMovie as a green/blue screen, cutaway. I repeated this process until I was happy with the design.

  

I also repeated this process for the end credits: 

Production- Changing titles

                      via GIPHY

Instead of using the design from my storyboard, I am going to use this design as inspiration for my song title.

Production- Front cover, digipak

FRONT COVER DESIGNS FOR DIGIPACK: 

     

Production- Corrupted file

Whilst editing my music video on iMovie, iMovie crashed and as a result, my file corrupted. Unfortunately, this has set my progress back considerably. To deal with this problem, I have transported my project onto a different computer. However, this means that I am now using a different version of iMovie, which I am finding quite difficult to assimilate to. 

This a screenshot of the new version of iMovie that I am using

Audience Feedback

Due to the problems that I experienced with iMovie crashing, I have not been able to finish my music video. Above is what I have completed for my music video so far, below is my audience feedback.

The questionnaire was completed by a mixture of lay and expert audience, and therefore questions that require audiences to decode the signs and semiotics that I have made in my media text have conflicting answers as each individual has a different cultural competency of the KR&B/Soul genre- (Barthes). This has been explicitly shown in the feedback for question 1).

2) From the feedback that I have gained from question 2) and 3), I am able to recognise that I have been successful in portraying the desired representation for my target audience.

3)

4) From this feedback, I have learnt that I need to fix some of the lip-syncing that is out of sync as they do not adhere to the codes and conventions of music videos.

5) This feedback confirms that my media text is for both entertainment and personal identity purposes.

6) This feedback validated my idea of adding titles to the beginning of the song to adhere to the codes and conventions of music videos. 

7) 

Production- Editing

As mentioned in my previous blog post, I don't have as much usable footage for the second verse and chorus, than the first verse and chorus, because the second star was not very good at lip syncing. This is making the editing process much more difficult, as I am less likely to find footage that will fit with the rhythm/lyrics. As a result, I have to become more creative in the way I edit my footage so that this verse and chorus can be completed, whilst maintaining a high standard of aesthetic pleasure.

I have also looked at more Kpop videos for editing inspiration. 'I Got Love' by Taeyeon has interesting patterns and rhythms in the music video that accompany the song. If a part of the music video particularly caught my eye, I would slow down the video and observe the shot length, the behaviour of the camera movement and the special effects used. I would also use this same process for other music videos.




                     

Lots of extremely short cuts with  glitch effects

                             

Negative overlay

Glitch effect 

The three media texts above, from three different Kpop videos, inspired this shot sequence:

Music video snippet from i Browse on Vimeo.

Production- Editing

 Creating cohesion with lighting 

Unfortunately, the star (pictured above) was less able to lip-sync and consequently, I found it much harder to find sufficient footage for his lip-syncing shots. Therefore, I am using more cutaways and footage where this star is not lip-syncing. 

 

  Above is a screenshot of usable footage of my artist lip syncing. This shot shortly follows the shot (first pictured) and so, in order to create flow in my music video I altered the lighting on iMovie to produce the below: 

Not only does changing the lighting create cohesion, but it also provides relief of the large use of red shots.